{"id":15076,"date":"2026-06-03T13:35:21","date_gmt":"2026-06-03T11:35:21","guid":{"rendered":"https:\/\/blog.arcos.com\/?p=15076"},"modified":"2026-06-03T13:53:42","modified_gmt":"2026-06-03T11:53:42","slug":"serie-arcos-ibiza-une-nouvelle-opportunite-de-constituer-un-assortiment-de-couteaux-rentable-complet-et-facile-a-vendre","status":"publish","type":"post","link":"https:\/\/blog.arcos.com\/fr\/serie-arcos-ibiza-une-nouvelle-opportunite-de-constituer-un-assortiment-de-couteaux-rentable-complet-et-facile-a-vendre\/","title":{"rendered":"S\u00e9rie ARCOS Ibiza : Une nouvelle opportunit\u00e9 de constituer un assortiment de couteaux rentable"},"content":{"rendered":"

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  3. S\u00e9rie ARCOS Ibiza :...<\/span><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t
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    Dans le commerce de d\u00e9tail, le lancement d’une nouvelle gamme de couteaux ne se r\u00e9sume pas \u00e0 ajouter des articles aux rayons. La d\u00e9cision d’achat doit r\u00e9pondre \u00e0 une question essentielle : apporte-t-elle une r\u00e9elle valeur ajout\u00e9e au consommateur final et favorise-t-elle les ventes en magasin ?<\/strong><\/p>\n

    La nouvelle gamme ARCOS Ibiza est n\u00e9e d’une proposition claire : allier design m\u00e9diterran\u00e9en, performance technique et un assortiment \u00e9quilibr\u00e9 pour r\u00e9pondre aux principaux besoins de d\u00e9coupe en cuisine au quotidien. Pour les responsables des achats, c’est une formidable opportunit\u00e9 de renforcer le rayon coutellerie avec une gamme attrayante et coh\u00e9rente, assortie d’arguments convaincants et faciles \u00e0 communiquer au consommateur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#3a454e\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb|130px||130px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|80px||80px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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    Una serie pensada para el uso diario<\/span><\/h2>\n

    L’un des principaux d\u00e9fis du march\u00e9 des couteaux de cuisine est de proposer des produits alliant esth\u00e9tique, durabilit\u00e9 et fonctionnalit\u00e9. Les consommateurs recherchent des couteaux non seulement beaux, mais aussi confortables, s\u00fbrs et r\u00e9sistants.<\/p>\n

    La gamme Ibiza r\u00e9pond \u00e0 ce besoin en proposant un choix con\u00e7u aussi bien pour les particuliers exigeants que pour ceux qui souhaitent renouveler leurs essentiels de cuisine avec une s\u00e9lection compl\u00e8te et fiable. Son design classique d’inspiration m\u00e9diterran\u00e9enne s’int\u00e8gre facilement \u00e0 diff\u00e9rents types de points de vente : articles de cuisine, quincaillerie, produits de grande consommation sp\u00e9cialis\u00e9s, \u00e9piceries fines ou espaces cuisines haut de gamme accessibles.<\/p>\n

    Pour le d\u00e9taillant, c’est particuli\u00e8rement pertinent car il s’agit d’une gamme de produits polyvalente : l\u00e9gumes, viande, poisson, pain, jambon et m\u00eame produits de pr\u00e9cision. Autrement dit, elle permet de constituer un assortiment fonctionnel sans d\u00e9pendre d’un seul produit phare.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||4px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb2560px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/blog.arcos.com\/wp-content\/uploads\/2026\/06\/ibiza_set-x3-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbibiza_set-x3 (1)\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb0px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-937824ca-e831-46c6-b7e2-284fc452a523%22:%91%22background_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|300|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb|130px||130px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|80px||80px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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    Arguments techniques qui facilitent la vente<\/h2>\n

    Les d\u00e9cisions des consommateurs sont souvent acc\u00e9l\u00e9r\u00e9es lorsqu’un produit est expliqu\u00e9 simplement. Dans le cas d’Ibiza, les principaux arguments sont clairs :<\/p>\n

    Acier inoxydable NITRUM\u00ae<\/strong>
    \nLa lame est fabriqu\u00e9e en acier inoxydable NITRUM\u00ae, une exclusivit\u00e9 ARCOS, con\u00e7u pour offrir une duret\u00e9 accrue, une puissance de coupe am\u00e9lior\u00e9e et une r\u00e9sistance \u00e0 la corrosion optimale. En point de vente, cela se traduit par un message clair : des coupes nettes, pr\u00e9cises et durables.<\/p>\n

    Filo Classique Plus<\/strong>
    \nLa lame est con\u00e7ue pour offrir une sensation de coupe fluide et durable. De plus, l’aff\u00fbtage manuel r\u00e9alis\u00e9 par des ma\u00eetres couteliers lui conf\u00e8re une touche artisanale qui rehausse la valeur per\u00e7ue du produit.<\/p>\n

    Manche en POM avec soie pleine<\/strong>
    \nLe manche en polyoxym\u00e9thyl\u00e8ne offre robustesse, durabilit\u00e9 et ergonomie. Sa construction pleine soie, assembl\u00e9e par trois rivets en acier inoxydable, lui conf\u00e8re solidit\u00e9, s\u00e9curit\u00e9 et une esth\u00e9tique reconnaissable entre toutes.<\/p>\n

    Rivets en acier inoxydable<\/strong>
    \nEn plus de renforcer la prise en main du manche, elles augmentent la r\u00e9sistance \u00e0 la corrosion et contribuent \u00e0 assurer la stabilit\u00e9 du couteau tout au long de sa dur\u00e9e de vie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ make_equal=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbBest Beans Row\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bbnone\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|3px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/blog.arcos.com\/wp-content\/uploads\/2026\/06\/195000-195900-196600-ibiza_v2-scaled.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb height_tablet=\u00a0\u00bb40vw\u00a0\u00bb height_phone=\u00a0\u00bb40vw\u00a0\u00bb height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#3a454e\u00a0\u00bb custom_padding=\u00a0\u00bb8%|230px|8%|55px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|80px||80px|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|40px||40px|true|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-937824ca-e831-46c6-b7e2-284fc452a523%22:%91%22background_color%22%93}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#FFFFFF\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||8px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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    Un large assortiment pour couvrir diff\u00e9rents profils d’acheteurs<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][et_pb_text module_class=\u00a0\u00bblista-azul\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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    La collection Ibiza Series comprend des r\u00e9f\u00e9rences cl\u00e9s pour constituer une offre compl\u00e8te en rayon :<\/p>\n

      \n
    • \u00c9plucheur 100 mm<\/li>\n
    • Coupe-tomates nacr\u00e9es 130 mm<\/li>\n
    • Coupe-l\u00e9gumes 140 mm<\/li>\n
    • Coupe-d\u00e9sosseur 130 mm<\/li>\n
    • Coupe-sole flexible 170 mm<\/li>\n
    • Coupe-cuisson 160 mm<\/li>\n
    • Coupe-pain nacr\u00e9e 200 mm<\/li>\n
    • Coupe-d\u00e9coupe 190 mm<\/li>\n
    • Coupe-santoku perfor\u00e9e 180 mm<\/li>\n
    • Coupe-jambon flexible perfor\u00e9e 240 mm<\/li>\n
    • Coupe-chef 200 mm<\/li>\n<\/ul>\n

      Cette diversit\u00e9 permet diff\u00e9rentes strat\u00e9gies de vente. D’une part, les articles d’entr\u00e9e de gamme comme l’\u00e9plucheur, le coupe-tomates ou le couteau \u00e0 l\u00e9gumes peuvent g\u00e9n\u00e9rer un volume de ventes important et des achats impulsifs. D’autre part, des pi\u00e8ces comme le couteau de chef, le couteau santoku, le support \u00e0 jambon ou la corbeille \u00e0 pain contribuent \u00e0 augmenter le panier moyen et \u00e0 positionner la gamme comme une solution compl\u00e8te pour la cuisine.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ module_id=\u00a0\u00bbrecetas-tipo\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f5f5f5″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto|300|||||||\u00a0\u00bb custom_padding=\u00a0\u00bb|130px||130px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|80px||80px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

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      Pourquoi cela pourrait bien fonctionner dans le commerce de d\u00e9tail<\/h2>\n

      La gamme Ibiza pr\u00e9sente plusieurs atouts qui la rendent particuli\u00e8rement int\u00e9ressante pour les distributeurs :<\/p>\n

      1. Un design reconnaissable et attrayant<\/strong><\/p>\n

      Son inspiration m\u00e9diterran\u00e9enne lui conf\u00e8re une personnalit\u00e9 unique, tout en conservant une esth\u00e9tique classique et commercialement viable. C’est une gamme facile \u00e0 appr\u00e9hender visuellement.<\/p>\n

      2. Une gamme \u00e9quilibr\u00e9e<\/strong>
      \nElle comprend des couteaux de base, des pi\u00e8ces sp\u00e9cialis\u00e9es et des articles haut de gamme, permettant ainsi d’adapter l’assortiment au type de magasin et \u00e0 l’espace disponible.<\/p>\n

      3. Des arguments clairs pour les \u00e9quipes de vente<\/strong><\/p>\n

      L’acier NITRUM\u00ae, le tranchant durable, le manche ergonomique, les rivets en acier inoxydable et la garantie ARCOS sont autant d’arguments qui facilitent les recommandations en magasin.<\/p>\n

      4. Une marque de confiance<\/strong><\/p>\n

      ARCOS b\u00e9n\u00e9ficie d’une longue tradition dans la coutellerie depuis 1734, un atout majeur dans un secteur o\u00f9 la confiance, la durabilit\u00e9 et l’exp\u00e9rience du fabricant influencent directement la d\u00e9cision d’achat.<\/p>\n

      5. Potentiel de pr\u00e9sentation th\u00e9matique<\/strong><\/p>\n

      L’image m\u00e9diterran\u00e9enne de la s\u00e9rie permet la cr\u00e9ation d’espaces visuels attrayants en magasin, li\u00e9s \u00e0 la cuisine quotidienne, aux produits frais, \u00e0 l’\u00e9t\u00e9, \u00e0 la maison, \u00e0 la tradition ou \u00e0 la gastronomie m\u00e9diterran\u00e9enne.<\/p>\n

      Recommandation aux responsables des achats<\/h2>\n

      Pour optimiser la mise en \u0153uvre de la s\u00e9rie Ibiza, une strat\u00e9gie recommand\u00e9e consisterait \u00e0 structurer l’assortiment sur trois niveaux :<\/p>\n

      Assortiment de base \u00e0 forte rotation :<\/strong> \u00e9plucheur, coupe-tomates, trancheuse \u00e0 l\u00e9gumes et ustensiles de cuisine.<\/p>\n

      Assortiment interm\u00e9diaire pour augmenter le panier moyen :<\/strong> trancheuse \u00e0 pain, couteau \u00e0 d\u00e9couper, couteau de chef et d\u00e9sosseur.<\/p>\n

      Assortiment sp\u00e9cialis\u00e9 :<\/strong> couteau santoku, trancheuse \u00e0 jambon et couteau \u00e0 semelle flexible.<\/p>\n

      De cette mani\u00e8re, le d\u00e9taillant peut adapter la profondeur de son assortiment en fonction de l’espace disponible, du profil du client et de sa strat\u00e9gie de prix, tout en conservant une proposition coh\u00e9rente.<\/p>\n

      Conclusion<\/h2>\n

      La nouvelle gamme ARCOS Ibiza<\/strong> est bien plus qu’un simple ajout au catalogue. C’est une gamme con\u00e7ue pour r\u00e9pondre aux besoins r\u00e9els du consommateur d’aujourd’hui : des couteaux durables, confortables et esth\u00e9tiques, pr\u00eats pour un usage quotidien.<\/p>\n

      Pour les responsables des achats en grande distribution, Ibiza repr\u00e9sente une opportunit\u00e9 de renforcer le rayon coutellerie gr\u00e2ce \u00e0 une gamme compl\u00e8te, facile \u00e0 appr\u00e9hender et offrant un \u00e9quilibre parfait entre design, fonctionnalit\u00e9 et confiance dans la marque. Sur un march\u00e9 o\u00f9 les consommateurs privil\u00e9gient de plus en plus la qualit\u00e9 et la durabilit\u00e9, une offre claire et bien structur\u00e9e peut faire toute la diff\u00e9rence en rayon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRoboto||||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||15px|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

      Tal vez tambi\u00e9n te interese:<\/h2>\n

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      En retail, incorporar una nueva serie de cuchillos no consiste \u00fanicamente en a\u00f1adir referencias al lineal. La decisi\u00f3n de compra debe responder a una pregunta clave: \u00bfaporta valor real al consumidor final y facilita la venta en tienda?<\/p>\n","protected":false},"author":7,"featured_media":15057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-15076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-espace-pro"],"yoast_head":"\nS\u00e9rie ARCOS Ibiza : Une nouvelle opportunit\u00e9 de constituer un assortiment de couteaux rentable - Arcos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9rie ARCOS Ibiza : Une nouvelle opportunit\u00e9 de constituer un assortiment de couteaux rentable - Arcos\" \/>\n<meta property=\"og:description\" content=\"En retail, incorporar una nueva serie de cuchillos no consiste \u00fanicamente en a\u00f1adir referencias al lineal. 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